The report "Video
On Demand (VOD) Market By Solutions (Pay TV, OTT, IPTV); By Delivery
(TVOD, SVOD, NVOD); By Applications (Entertainment, Education And Training,
Video Kiosk, E-Commerce, Digital Libraries) Global Advancements, Market
Forecasts And Analysis (2013-2018)" ,defines and segments the VOD
market into various sub-segments with an in-depth analysis and forecasting of
revenues. The report also identifies the factors driving this market, various
restraints and opportunities impacting it along with the technology roadmap and
adoption trends.
Browse 90 market data tables and 80 figures spread
through 257 pages and in-depth TOC on “Video On Demand (VOD) Market By
Solutions (Pay TV, OTT, IPTV); By Delivery (TVOD, SVOD, NVOD); By Applications
(Entertainment, Education And Training, Video Kiosk, E-Commerce, Digital
Libraries) Global Advancements, Market Forecasts And Analysis (2013-2018)”.
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MarketsandMarkets broadly segments the VOD market in
solutions including Pay TV VOD, OTT videos, and IPTV. The report also covers
various delivery technologies such as TVoD, SVoD and NVoD. It is segmented by
type of applications: entertainment, education and training, network video
kiosks, online commerce and digital libraries. The LMS market is also
segmented by type of verticals: academia and government, banking financial
services and insurance (BFSI), consumer goods and retail, healthcare,
manufacturing, households, media and entertainment, telecom and IT,
transportation and logistics; and by regions: North America (NA), Europe (EU),
Asia-Pacific (APAC), Middle East and Africa (MEA) and Latin America (LA).
Major forces driving this market are reaching audiences on
any device, delivering best possible viewer experience, enabling time-shifting
view, and unmatched scalability. VOD solutions helps the viewers to reach any
connected device, offering a key competitive advantage in terms of consumer
reach despite of various challenges involved such as diversified bit rates,
operating systems, digital rights management (DRM) and multiple screen formats.
As customers want to acquire large number of programs, they demand for
high quality videos and this is where an emergence of OTT and IPTV occur.
Therefore, TV no longer considers itself a push industry, because viewers are
now pulling the content they require. As the TV experience is changing rapidly
from a traditional linear TV, OTT viewers are surpassing IPTV viewers. The VOD
providers are consolidating their grounds in the highly competitive market
through mergers and acquisitions to build feature-rich solutions and attain
better market visibility.
MarketsandMarkets believes that video on demand services are
helpful in offering internet, telephone, broadcasting and television programs
to various industries. It enables the cable operators or users to access the
combined services which are made possible by accessing to the internet
protocol. Diversified industries including academics, government, banking,
healthcare, media and transportation use VOD service for education, research,
conference and entertainment. VOD helps in minimizing the expenditure of entry
and delivery into internet protocol. The challenges occurring while delivering
VOD can be overcome by combining on-demand content with live streaming events
and various similar solutions.
MarketsandMarkets forecasts the video on demand market to
grow from $21.08 billion in 2013 to $45.25 billion in 2018, at a CAGR of 16.5%
during the forecast period. In terms of regions, North America is expected to
be the biggest market in terms of revenue contribution, while Asia-Pacific
(APAC) and Latin America (LA) are expected to experience increased market
traction, during the forecast period.
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Mr. Rohan
North - Dominion Plaza,
17304 Preston Road,
Suite 800, Dallas, TX 75252
Tel: +1-888-6006-441
Email: sales@marketsandmarkets.com
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