The report “Cross-Platform & Mobile Advertising Market : By Solutions (Campaign, Delivery, Reporting & Analytics,
Proximity), By Advertising (Search, SMS/MMS/P2P Messaging, Rich Media,
Coupons, In-App)] - Worldwide Market Forecasts and Analysis (2013 -
2018) ’’ defines and segments the cross-platform and mobile
advertising market into various sub segments with in-depth analysis and
forecasting of revenues. It also identifies the drivers and restraints
for this market with insights on trends, opportunities, and challenges.
Browse 103 market data tables and 37 figures spread through 234 pages and in-depth TOC on “Cross-Platform
& Mobile Advertising Market by Solutions (Campaign, Delivery,
Reporting & Analytics, Proximity), by Advertising (Search,
SMS/MMS/P2P Messaging, Rich Media, Coupons, In-App)] - Worldwide Market
Forecasts and Analysis (2013 - 2018) ”.
Global cross-platform and mobile advertising market
is driving on the emergence of advanced internet devices, advancement of
network technologies, multiple advertising platform, and growing trend
of mobile applications. Cross-platform and mobile advertising is
considered as a subset of online advertising. As all devices in this
market are connected through Internet, the advancement of 2G, 3G, and 4G
technologies has created huge opportunities for multiscreen
advertisement. Advertising vendors and new startups are entered into
this market through new innovations, acquisitions, and partnerships.
These vendors are retargeting their customers through cross-platform
advertising.
MarketsandMarkets has broadly segmented the
cross-platform and mobile advertising market by advertising platform
type: mobile advertising and cross-platform advertising; by solutions:
advertisement campaign solutions, content delivery solutions, integrated
solutions, reporting and analytics solutions, mobile proximity
solutions, and other solutions; by services: consulting services and
integrated services; by devices: feature phones, smartphones, tablets,
personal computers (PCs), laptops and notebooks, smart televisions
(TVs), and other devices; by advertising type: search advertising, Short
Message Service (SMS)/Multimedia Messaging Service (MMS)/Peer-to-Peer
(P2P) messaging advertising, rich media (video advertising) and display
advertising, voice SMS or outbound dialer and audio advertising, mobile
digital coupons advertising, and in-app advertising; by organization
size: small and medium-scale businesses (SMBs) and enterprises; by
verticals: consumer goods, retail, and restaurants, telecom and
information technology (IT), banking, financial services, and insurance
(BFSI), media and entertainment, travel, transportation, and logistics,
supply chain and manufacturing, healthcare, energy, power, and
utilities, academia and government, and others; by regions: North
America (NA), Europe (EU), Asia Pacific (APAC), Middle East and Africa
(MEA), and Latin America (LA).
Marketsandmarkets believes that the complexity in
cross-platform advertising and location and privacy issues are the major
issues in the cross-platform and mobile advertising market. These
challenges are restraining the enterprises and customers to adopt
cross-platform and mobile advertising for their online transactions and
marketing.
The cross-platform and mobile advertising market is
estimated to grow from $15.13 billion in 2013 to $76.57 billion in 2018,
at a Compound Annual Growth Rate (CAGR) of 38.3% from 2013 to 2018. In
terms of regions, APAC is expected to be the biggest market in terms of
revenue contribution, while emerging economies such as Middle East and
Africa (MEA), and Latin America (LA) are expected to experience
increased market traction with high CAGRs, in the due course.
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